Well, I’m not an Apple fan, so maybe my comments don’t really mean much. From what I’ve sensed, it looks like Apple is playing catch-up with some of the competition.
But, for those that insist that Apple must be good, it would be nice if they put some effort into reducing their prices. But that would be counterproductive because there are some that insist that Apple must be good because of the prices their products carry.
I hardly think Apple has too small a market share to matter. What’s even more startling to me is, I saw a story this past week saying Apple wants to remove/eliminate the headphone jack on their iDevices. This would mean exclusively either Bluetooth or Lightning headphones/headsets. Sorry, that’s just dumb. It means headphones require power, such as a battery. Normal, passive headphones will operate all day and night long because they don’t need a battery or power cord of any sort. This is going to do just the opposite of killing competition, it’ll encourage people to buy competing products which still have a “normal” jack.