A substantial portion of Apple’s success was based on building a group of users dedicated to their cause of feeling like they were stolen from by a competitor, and in turn using that devotion as a justifiable excuse to jack up prices obnoxiously over their competitor to garner the continued backwards approval of their devotees via their willingness to pay those ridiculous prices.
And now the leader takes a pay cut to “prove” his allegedly honorable position of passion in serving those devotees.
A sort of proof-of-cult, proof-of-importance, for beloved and whining geeks everywhere.
It’s called capitalism. I’ve seen zero evidence your product is better than your direct competitors, nor warrants those silly prices.
Not that I don’t have a seething dislike for both of these conglomerates.