Reply To: Who reads these?
I don’t generally read them (8,000 words at a busy rental car counter, are you kidding me?) but I’ve skimmed some.
Is that a photo contest? They’re asking for the right to use a copy in the future for any purpose (which they wouldn’t normally have). They could sell copies of your entry (but they’re not preventing you from doing the same). I guess that’s how they’ve deciced to recoup some of the costs of the contest. Also, it’s probably easier to demand this up front, rather than try to negotiate those rights the winners.